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Photo by Steinar Engeland on Unsplash

“Forkbeard” does not fall into the modern trend of descriptive company names like “Shopify” or “Deliveroo”. We are used to getting a lot of questions about what the name means. Hence, we wanted to spend a few minutes giving you the context to our company name. As you will see, it is rich in meaning and fits our purpose on several dimensions. So let us explain.


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Photo by Daniel on Unsplash

Underlying Apple’s upcoming AirTag product is the powerful concept of the Digital Twin. The concept unlocks many powerful B2B use cases beyond the original one which is retrieving lost items. We have written about this in our two previous posts on the AirTag series which you can find here (Digital Twin concept) and here (Digital Twin use cases).

To conclude our series on AirTags, we would like to point out a few limitations that need to be resolved before the Digital Twin and its use cases come to fruition.

Tag Performance


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Photo by Dom Fou on Unsplash

We have written previously about the necessity of bringing students back on campus, as well as the most common measures used by universities ( here, if you missed it). This time we would like to outline how Forkbeard’s technology can be used to aid the process. To do that we first explain Forkbeard’s technology, more specifically the Proximity Monitor app. Afterwards, we dive into the pro-active and reactive measures that the technology enables.

Forkbeard’s Pandemic Solution: Proximity Monitor

Similar to Apple & Google’s Exposure Notification system, Forkbeard’s app Proximity Monitor relies on Bluetooth® connections between devices. Furthermore, similarly to Apple & Google, Forkbeard’s app works…


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In the last blog post we discussed how the concept underlying Apple’s upcoming AirTag is much more powerful than the actual product itself. This is why we believe that the AirTag’s initial use case of retrieving consumer items is only the tip of the iceberg. The true value creation will take place in the B2B space. So below is a list of 5 use cases that the digital twin will enable.

1. Increasing supply chain visibility and avoiding disruption

Loosing keys and other personal items is irritating and Apple’s AirTag are a great solution for this. However, most of the time we find the lost item in the…


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Image from Steven Spielberg’s Minority Report

This article will feel like a déjà-vu if you have seen Steven Spielberg’s Minority Report. However, don’t worry, Apple will not kick-off a dystopia in which we can see our future play out on a screen. Quite the opposite actually. The concept underlying Apple’s AirTags, which we will call ‘’, will enable us to replay and analyze the past. In essence, it will go far beyond the intended use case of recovering lost items. We expect the Digital Twin to enable an entire range of sci-fi B2C and B2B products. …


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Any large-scale human cooperation […] is rooted in common myths that exist only in people’s collective imagination.

Yuval Harari (Sapiens)

As Yuval Harari wrote in his best-selling book Sapiens, companies exist because of a strong common belief across many individuals. This is especially true for startups. Defying the seemingly unsurmountable odds of building a successful product without stepping on the countless of landmines that could crush one’s endeavour, requires a very strong “collective imagination” to put it into Harari’s words.

With the pandemic forcing most of us to work from home it is hard to stay connected with your employees…


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Photo by Mohammad Shahhosseini on Unsplash

With many universities feeling the financial burden of having vacant real estate and students postponing their education, we have evaluated measures that universities are taking or could consider to reopen safely for in-person classes.

Background

One would think that with today’s technology, studying physically at a university campus is merely a nice-to-have for students and universities. While this might be true for students, it is certainly not for universities. With the privatization and commodification of education, universities have invested millions into real estate to attract high-paying overseas students.


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Photo by Hunter Haley on Unsplash

An article about Jobber’s IPO this year got us thinking. Can indoor positioning enable the future of home services? Our answer might be visionary, but it’s a clear YES.

So lets’s briefly review what the home services industry is and what Jobber does, before we dive into envision a futuristic experience for home services.

Home Services Industry & Jobber

Home service professionals work mostly on residential homes. They provide plumbing, flooring, landscaping, concrete, moving and storage, and more. While the industry is comprised of small businesses, the sheer volume of those adds up. …


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With many prominent thinkers, e.g. Yuval Harari, highlighting the potential negative use cases of pandemic technologies post-Covid-19, some of our customers are thinking about the potential positive ones.

Having developed Proximity Monitor, a contact tracing and social distancing solution currently being deployed by EY, we often get asked the following question: “This is great for the pandemic, but what am I supposed to do with the solution afterwards?”

Fortunately, other clients offer us the answers by saying: “This pandemic tech is cool, but I would like to use it for X afterwards.”

So here is our list of 10 things…


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Photo by Compare Fibre on Unsplash

Tired of organising or attending the Xth virtual beer with your team? Try out our latest discovery: GeoGuessr.

With the second pandemic wave in full force and unlimited home office, many team leaders wonder how to keep their employees engaged. Socializing is a big part of bonding as a team, especially for teams and startups that have new members. People do not know each other very well and psychological safety, key for successful team work, is still low and requires constant work.

So what can replace the monthly salary beer with colleagues? A virtual beer is getting slightly awkward, especially when you have introverted or new team members.

Forkbeard Technologies

Forkbeard is building the world’s leading indoor positioning platform by combining Bluetooth Low Energy and ultrasound technologies.

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